A decade as NewKota’s marketing partner, helping tell its story, maintain its social presence, and bring its opportunities to a wider audience.
For 10 years, BRND House has supported NewKota through ongoing management of its owned social channels and paid advertising. The partnership connects the everyday work of keeping the company visible with campaigns that support specific business needs, including recruiting.
THE PARTNERSHIP
A company’s story extends beyond any single campaign. Its people, experience, services, and opportunities all contribute to how audiences understand the business.
BRND House helps NewKota bring those elements into its marketing through owned social channels and paid campaigns across Meta, Google, and LinkedIn. Together, that work gives NewKota an ongoing presence and opportunities to reach audiences beyond its existing followers.
STORYTELLING
NewKota’s people and work provide the foundation for its messaging. Those themes give audiences a closer look at the company: what it does, the experience behind its work, and what it offers prospective employees.
BRND House supports that storytelling through social channel management and paid promotion, connecting brand visibility with practical business priorities.
BUSINESS PRIORITY
Attracting more job applicants is one of those priorities. Recruiting campaigns introduce potential employees to NewKota and direct them toward available opportunities.
This work sits within the broader partnership, connecting the company’s public presence with its need to reach prospective team members.
RESULTS
Paid advertising has brought NewKota’s brand, services, and career opportunities to wider audiences.
NewKota’s Meta campaigns put its brand and messaging in front of audiences more than 6.4 million times, generating 88,551 link clicks at an average cost of approximately $0.33 per click.
LinkedIn campaigns delivered 3.56 million impressions and 21,517 landing-page clicks. The recruiting campaign alone sent 8,226 potential applicants to explore careers at NewKota.
Google display advertising extended NewKota’s brand visibility with more than 1.6 million impressions and 25,278 clicks at an average cost of approximately $0.21 per click.
Efficient reach means NewKota’s story travels further for every dollar spent.
A DECADE OF CONTINUED SUPPORT
The NewKota partnership reflects the value of ongoing marketing support: maintaining owned social channels, sharing the company’s story, and running paid campaigns around its priorities.
For a decade, BRND House has supported that work. The campaign results provide a measurable view of one part of the relationship, while the broader story is a sustained partnership supporting NewKota’s visibility and recruiting efforts.
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